Morbi – The Ceramics Capital of India
Ceramics are an integral part of our daily lives. Crockery, technical and scientific equipment, sanitary ware, tableware, tiles – ceramics are intertwined with our daily lives. India is the second-largest producer of ceramics in the world, and Indian ceramic tiles account for 7% of the total global production.
Besides domestic consumption, ceramics manufactured in India are a massive hit in the global markets and is exported to various countries, including Europe, USA, Middle East and more.
One unique feature of the ceramics industry in India is that it is clustered around a specific region – Morbi in Gujarat. Not just in India, on the global level ceramics industry has grown through a cluster-based approach. Besides Morbi, the other two globally dominant ceramic regions include Foshan in China and Sassuolo in Italy. Here, in today’s article, let’s take a look at how and why Morbi has grown to become the leading ceramics tiles suppliers in India and globally.
Morbi – the Ceramics Hub of India
The Morbi ceramics cluster accounts for a whopping 70% of the total ceramics manufactured in India. It stretches for 10 km along the Dhurva – Morbi highway in Gujarat. Not just in India, Morbi is famous worldwide for its ceramics. It’s the second biggest ceramics manufacturing region in the world, right after the famous Foshan cluster in China.
Geographically Ideally Located
Morbi enjoy geographical advantages that make it an excellent ceramics manufacturing hotspot. The nearest airport is at Rajkot, which is at a distance of 67 km away from the town of Morbi. It’s well connected by road and rail to Ahmedabad, the capital of Gujarat. Additionally, easy connectivity to the port towns of Mundra and Kandla make Morbi well suited for exports.
The abundance of Raw Materials and Labour
Besides its location, Morbi is blessed by Mother Nature. The region has plenty of raw materials like – clay, quartz, wollastonite, and calcite - that is ideal for the manufacture of different types of ceramics. Besides sourcing local raw materials, the ceramics factories in Morbi source high-grade raw materials from the neighbouring state of Rajasthan as well.
Another huge factor that works in favour of Morbi is the availability of talented and affordable labour. Morbi is the second highest employer in the state of Gujarat, next to Surat – the diamond and crafts capital. Morbin is one of the three TEEs (Town of Export Excellence) in Gujarat. It’s one of the top six TEEs in India where the export turnover crosses 1000 crores INR annually.
An Entrepreneurial Community
Besides these natural factors, the entrepreneurial spirit of the local Patel community has played a crucial role in shaping Morbi as the ceramics capital of India. The Patels are local entrepreneurs who own multiple tile manufacturing factories in the region. They are renowned for their entrepreneurial spirit and their tightly-knit networks. This makes – sharing of labour, logistics, and production knowledge – among one another, helping the community prosper together.
The Growth of Morbi Ceramics over the years
Traditionally, the Morbi region was renowned for Naliya, a specific type of locally produced roof tiles. It was during the mid-80s, which the ceramics boom took off in Morbi. Local entrepreneurs imported tiles manufacturing machines from Spain and Italy and started producing ceramic floor tiles.
Today, the region manufactures a wide range of floor tiles, wall tiles, polished vitrified tiles, glazed vitrified tiles, multi-colour tiles, twin-charged tiles in various sizes ranging from 20 x 30 cm to 120 x 180 cm. Besides, tiles the region is well-known for industrial ceramics, scientific ceramic tools and equipment, tableware and sanitary ware. Morbi uses the latest equipment and technologies imported from the rest of the world.
In recent years, Morbi has evolved as the go-to zone for outsourcing tile manufacturing for the big players in the industry like Somany Ceramics, Kajaria Ceramics and Prism Johnson. One of the prime factors that contribute to the overall growth of the Morbi ceramics cluster is – lower production costs. This is because of the easy availability of talented local labour and affordable raw materials used in ceramics manufacturing.
Besides supplying to the local and domestic markets in India, Morbi is one of the top ceramics exporters in the world.
DecorCera brings you the Finest Ceramic Tiles from Morbi
Located in the ceramics capital of India, DécorCera makes use of the latest technologies and tools to manufacture high-quality floor and wall tiles in various sizes, colours and patterns. Our product category includes outdoor tiles, indoor tiles, handmade bricks, copper bathtubs, and copper sinks. To know more about our products and prices, get in touch with our team for a free catalogue.
We supply our products all over the country and also overseas at affordable prices. Besides standard designs, we also specialise in tiles in custom designs and sizes. Get in touch with our sales team for further details.